Never thought about boxes very much before I got into this business. But
boxes seem to come up a lot for me. Just yesterday I was at a restaurant eating dinner with Doug and began to receive multiple messages on my phone from Rene, the guy in Michoacan who
does my packing, wanting to know what size boxes should he buy for the
next shipment. He gave me many choices, supplying the measurements for me (in centimeters which I needed to quickly convert) to make the decision. The boxes were important enough to him that he
felt it was necessary to disturb my Saturday night. Hmm, I'm not sure about that.
Just a few
days before this I was searching for just the right box to ship a large platter to a
customer. For some reason I didn't have one in the size I needed it,
though I have a pretty large collection of boxes because I'm always
looking for free ones and rarely throw anything away. You probably don't
think about boxes very much but when UPS charges eight bucks for a
medium size box, that cost cuts into one's profits, so it becomes extremely important
to a small business owner like me. In case you're interested, the US
Post Office charges half that.
I was also thinking about boxes yesterday while filling out an
online application for Amazon's new Handmade marketplace. My answers (and
really my business model and practice) do not fit into one of their
boxes-- so it was really, really hard. Never thought much about the origin of the popular
expression "to think outside the box", but I guess that's where it comes
from. Makes sense. I like to believe that I do that kind of thinking a lot.
Today as I anticipate the next delivery of the beautiful crafts and folk
art that I purchased in Mexico this past summer --I expect I'll do a happy dance
when I see those boxes on my driveway. At that moment, I will definitely be thinking INSIDE the
box.